Hereford Car Hire Privacy Policy

Data Collection Practices

We gather and manage various kinds of personal information, including:

2. Our Use of Your Data

Your personal information serves these key purposes:

• Service Provision in Hereford:
  • Managing your vehicle rental bookings and agreements specific to Hereford. Verifying your identity to confirm compliance with our rental criteria. Coordinating the processes for collecting and returning vehicles. Handling payment transactions, including deposits and any applicable charges.
• Customer Communication in Hereford (Legitimate Interest/Contract Obligations):
  • Sending booking confirmations, updates, and key rental details. Addressing your questions and offering support. Informing you about adjustments to our services or policies.
• Marketing Consent and Legitimate Interest in Hereford:
  • We will send promotional offers, newsletters, and service updates only with your consent or legitimate interest. You can unsubscribe at any time.
• Service Enhancement in Hereford (Legitimate Interest):
  • Assessing website usage to refine user experience and site performance. Conducting research to improve our vehicle selection and service offerings.
• Legal Compliance in Hereford Car Hire Services:
  • Adhering to local laws, regulations, and tax obligations. Protecting against fraud and maintaining service integrity. Addressing conflicts and upholding our terms of service.

Hereford Information Sharing

Sharing Your Information With Others

• Local Service Partners: We collaborate with third-party companies, including payment processors, IT support, and maintenance services, all committed to safeguarding your data through contractual agreements.

We do not share your personal information with third parties for marketing.

Data Protection Measures

We employ a range of technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or loss. This includes the use of encryption, access controls, secure servers, and routine security evaluations. Nevertheless, no method of internet transmission or electronic storage can guarantee absolute security.

Data Retention Practices

We keep your personal information only for as long as needed to achieve the specific purposes for which it was gathered, such as complying with legal, accounting, or reporting obligations. The length of time we retain information depends on its nature and the context in which it was processed.

Your Rights in Hereford

Your rights under UK data protection law in Hereford:

• Accessing Your Information: Obtain a copy of your personal information records.

To access your rights, contact us using the information below.

Cookies and Data Tracking

Our website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You have the option to manage your cookie preferences directly through your browser settings. This allows you to control the level of personalization and data collection that occurs while you visit our site.

8. Updates to Policy

We may update this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be published on this page, along with a new "Last Updated" date. Regularly reviewing this policy is advisable to stay informed about how we protect your information in Hereford.

Hereford Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out: