Hereford Car Hire Privacy Policy

Data Collection Overview

We gather and handle various types of personal information, including:

2. Your Information Usage

Your personal information is utilized for these key purposes:

• Service Execution in Hereford:
  • Handling your vehicle rental reservations and agreements is fundamental to our service. We verify your identity to confirm compliance with our rental criteria. Our team coordinates the collection and return of vehicles efficiently. Additionally, we manage payment processing, including deposits and associated charges, to ensure a seamless rental experience.
• Customer Communication (Legitimate Interest and Contractual Obligations):
  • We send booking confirmations, updates, and essential rental information. We answer your questions and offer customer support. We inform you of any changes to our services or policies.
• Marketing Preferences and Consent Management:
  • We will send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can unsubscribe at any time.
• Service Enhancement in Hereford's Car Hire Sector:
  • Assessing website activity to refine user experience and functionality. Conducting research to improve our vehicle offerings and services.
• Compliance with Local Laws and Regulations:
  • Adhering to local laws, regulations, and tax obligations. Protecting against fraud and maintaining service security. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Information

• Local Partners in Hereford: We collaborate with third-party companies to deliver our services, including payment processors and IT support. These partners are required to safeguard your data.

Your personal information remains confidential and not sold to third parties.

Data Protection Policies

We apply suitable technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This includes the use of encryption, access controls, secure servers, and routine security evaluations. Nonetheless, no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Practices

We retain your personal information for the duration necessary to achieve the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations. The length of time we hold this information depends on the specific type of data and the context in which it is processed.

Your Rights in Hereford

Your rights under UK data protection law in Hereford

• Access to Your Information: Obtain your personal information records from us.

To exercise your rights, contact us using the details below.

Cookies and Tracking Practices

Our website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You can adjust your cookie preferences directly in your browser settings at any time. This gives you control over the information collected during your visits.

Policy Changes

This Privacy Policy may be revised from time to time to align with changes in our practices or legal obligations. Any updates will be made available on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed of our current practices.

Hereford Contact Information

For inquiries regarding this Privacy Policy or our data practices, please reach out to us: